How it’s calculated
Effective hourly = total income ÷ total hours actually worked, including the unbilled ones: admin, invoicing, sales calls, proposals, revisions, and scope creep. Your billed rate is what you charge; your effective rate is what you earn. We also show utilization — billable hours as a share of all hours worked.
effective rate = (rate × billable hours) ÷ (billable + unbilled hours) utilization = billable ÷ (billable + unbilled)
Worked example
Billing $120/hour for 25 hours a week — plus 15 unbilled hours of admin, sales, and revisions.
- Total hours worked: 40/week, utilization 62.5%
- Effective rate: $75/hour — not $120
What’s a good number?
A healthy freelance practice keeps the effective rate at 60–75% of the billed rate. Below 50% usually signals too much unbilled service, underscoped projects, or clients who demand free work.